Tag Archives: Salesforce

Data rules the world: Engineering your way to business insight and agility

Data engineering has become indispensable in navigating the modern information deluge, where each person generates approximately 1.7 MB of data per second. Despite significant investments in big data and AI—with 97.2% of businesses onboard—a startling underutilization exists, with many analyzing less than half of the data they collect. This gap represents not just a missed […]

Live Shopping: revolutionizing the retail experience in Shopify

The global phenomenon of live commerce has firmly established its presence, sparking discussions and debates since its inception in Asia. While opinions may differ on its potential in Western markets, one thing is certain: live shopping is soaring to new heights. Combining the allure of traditional in-store experiences with the convenience of online shopping, live […]

Salesforce Einstein: A comprehensive look into its features, benefits, and suitability

In a world where technology continues to evolve at lightning speed, major tech vendors have gifted us with AI suites bearing notable names like Einstein, Watson, Sensei, and Leonardo. These aren’t historical figures, but powerful AI tools designed to elevate businesses. Today, our spotlight shines on Salesforce’s Einstein AI. Launched in 2016, Salesforce’s Einstein AI […]

Salesforce Commerce Cloud explained: what businesses need to know

Every enterprise that plans to expand into the eCommerce sector seeks a reliable platform. Salesforce Commerce Cloud (SFCC), previously known as ‘Demandware’, has emerged as a popular solution for global retail giants. But is it the right pick for you? 1. Salesforce Commerce Cloud at a glance Not just an online shopping cart, Salesforce Commerce […]

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