Author Archives: Francesco Bute

Looking beyond the data: How to boost your marketing strategy with Looker

Today, marketing isn’t just about creativity—it’s also a race against time and the noise of scattered data. Every campaign leaves a footprint, every channel brings in metrics, and every user generates unique behaviors. But how can you make informed decisions when the information is scattered, duplicated, or arrives too late? Looker offers a smart solution […]

Strategic automation: Leading with IPA in the age of disruption

Technology is evolving faster than organizations can absorb it. Staying at the forefront requires more than adopting the latest tools — it demands understanding the logic behind their evolution. In a digital era still shaping its own rules, strategic foresight is no longer optional. It is the anchor. The relentless race for automation Each year, […]

A culture of feedback: The conversations that challenge and transform organizations

Some conversations—though uncomfortable—carry the power to transform everything. These are the honest, courageous dialogues that interrupt routine and challenge the status quo. At Exomindset, we believe these moments mark the true beginning of meaningful transformation. In environments where urgency often dominates, the organizations that pause to reflect and listen inward gain a kind of clarity […]

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